SEO SITE TUNE-UP
If your website needs some SEO work, you’re not alone! As customers continue to move online to find goods and services through the internet, your website becomes a critical portal to new business.
The problem is that the vast majority of websites were not designed or built with SEO in mind, and that means that even the most flashy, good-looking sites aren’t necessarily doing an effective job at helping search engines like Google and Yahoo point customers to them.
Our SEO Tune-Up takes a deep dive into your website from an SEO viewpoint and will identify your site’s strengths and weaknesses when it comes to attracting online searchers. We will help clean up and strengthen your online reputation in order to get you on the right track to search engine success!
Your SEO Site Tune-Up Inclues:
To understand the competitive landscape for your site, we look at your closest competitors to benchmark your site and to set a plan that will yield the best results possible.
Keywords are the heart of SEO, and knowing your particular keyword environment is crucial to SEO success!
We will help you understand what words and phrases people are using to find you online, and will also identify the best keywords for your site to focus on based on volume, competition levels, and overall value.
We look at both the structure and content of your website and make sure you are sending all the right signals to the search engines! We look at dozens of variables, including:
- Site speed
- Site structure and page depth
- Internal linking structure
- Page titles, headings, content, and images
- User intent and behavior flow
Search Engines work primarily by crawling the web and cataloging as many web pages as they can in addition to all of the links between those pages. The quantity and quality of those backlinks help the search engine algorithms decide which websites are more authoritative and authentic than others. It’s a bit like a popularity contest! Our backlink analysis will look at your backlink profile to identify and remove potentially harmful backlinks to your site while also identifying opportunities to boost your site’s reputation with new backlink opportunities.
We make sure that your business is listed on all of the most-trusted business directories and data providers for search engines.
We will also acquire listings on any online directories that are aligned with your industry as well as those which might provide an SEO boost.
For local businesses it is especially important for Google to know who you are and where you are located so that they can list your business in search results for local customers who are searching for goods and services nearby.
We will make sure that your Google Business Listing is fully set up and optimized to get you showing up on the map and in the search “3-pack” when local users search for your keywords.