es·o·ter·ic  (adjective)

Intended for or likely to be understood by only a small number of people with a specialized knowledge or interest.

WHAT’S IN A NAME?

The name Esoteric Consulting comes from the realization that the whole world of SEO is, by definition, esoteric. The firm was founded in 2016 upon the realization that though the way people look for and find the businesses and services with which they will interact has turned digital, the vast majority of small-to-mid sized businesses have not adapted to the change.

THE MEANING OF SIGMA

The use of the Greek letter sigma (Σ) in the Esoteric logo is no coincidence; this symbol is typically used in mathematics to express the SUM of a set of numbers or variables. This also happens to describe the process of SEO very accurately!

It is not one or two things that make good SEO. It’s the cumulative effect of dozens if not hundreds of factors that give a website a good online reputation in the eyes of the search engines. 

That’s what makes SEO hard. It requires an intimate knowledge of a very broad set of factors and how they all interact. We have spent years learning the SEO trade and will continue to stay on top of our game so that our clients can stay at the top of theirs!